1
This package works by using dpkg-diversions -- it renames the original files and then provides a replacement branded one.
3
If you want to add new files, you must update the preinst and postrm scripts, and add the file path there. To get a list quickly and easily, do:
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find branding -type f | awk '{sub(/branding\//,"");print}'
6
We cannot do this within the maintainer scripts because those files aren't around at preinst and postrm time.